This article aims to discuss the strategy of the hijrah movement in utilizing the hijrah trend in urban areas. This study takes a case study on the religious youth movement. the Youth Hijrah Movement (Shift) in Bandung City. in actualizing Islamic values that are packaged in a contemporary way according to the millennial generation. https://www.diegojavierfares.com/deal-time-Hybrid-Racing-V3-Short-Shifter-Assembly-02-06-RSX-K-Swap-flash-save/