The author attempts at revealing some peculiarities of concepts representation in virtual Information Technology blogs discourse written by Microsoft IT specialists. observing concept representation in particular discourse; the way prototype and conceptual characteristics are realized in. Discourse is concentrated around a certain significant concept. determining the choice of synonyms. https://www.diegojavierfares.com/super-grab-TV-LED-43-Samsung-UE43AU7105KXXC-UHD-4K-Procesador-Crystal-UHD-Smart-TV-Titan-Gray-deal-day/