Whilst Not as much of the household title as Rolex, Possibly, Audemars Piguet provides something else to would-be wearers: a sense of exclusivity that may only have staying a little beneath the radar. Baume & Mercier is recognized for the inventive and modern models of a lot of its timepieces. https://www.watchesworld.com/a-history-of-watch-reference-numbers/